All four clubs have turned down gambling sponsorship now work with The Big Step and Gambling with Lives to help raise awareness of gambling harms in their communities. The Big Step is a grassroots campaign founded by people with lived experience of gambling harm, part of the charity Gambling with Lives. The recent Channel 4 documentary, Football’s Gambling Addiction, found that gambling logos can appear over 700 times in a single game[1], highlighting the uniqueness of these gambling ad-free matches. The Big Step is a charity project that was formed by people with lived experience of gambling harm. Their campaign revolves around ending gambling advertising and sponsorship in football, and now forms a constituent part of the wider Gambling with Lives campaign.

Source: Express July 26, 2021 14:18 UTC