As MLB concessions gets more technologically advanced, Chicago-based Levy — a leading stadium concession provider — uses its analytical arm, E15, to help drive decisions about stadium concessions. Levy helped the Tampa Bay Rays turn Tropicana Field into the first cashless stadium, then took Mercedes-Benz Stadium cashless, the largest stadium to do so. From Flippy to mobile ordering and from fan-friendly pricing to self-service kiosks, decisions about implementing new technology happens based on data from E15. “We definitely have partners who like to be first movers,” says Jaime Faulkner, E15 CEO. That means Levy’s E15 will continue to explore new technology in the retail space to bring into the live-event world.

Source: Forbes May 21, 2019 15:22 UTC