Lego recorded its strongest growth rates in five years as sets that blend physical bricks with digital Super Mario games propelled the Danish toy company to record sales and profits in 2020. “I’m very keen that five or 10 years out we stay relevant,” said chief executive Niels Christiansen. He first steadied the ship before investing heavily in Lego’s digital capabilities and its own-brand stores after the bankruptcy of several big chains such as Toys R Us. Mr Christiansen said Lego was determined to guard against complacency. Asked about how it would avoid the mistakes that led to its problems in 2017, he replied: “It’s always a danger.

Source: The Irish Times March 10, 2021 10:07 UTC