Eleven Sports, a new player on the broadcasting scene owned by the Leeds United chairman Andrea Radrizzani, is eyeing the Premier League’s two unsold TV packages after beating Sky to the rights for Spain’s La Liga. The company has won the La Liga rights for three years from the start of next season, a blow for Sky, which has shown Spanish top-flight football for more than 20 years but had a £54 million bid rejected. Radrizzani, the Leeds chairman, owns Eleven Sports, who pipped Sky to the La Liga rights Laurence Griffiths/Getty ImagesEleven Sports has not announced how it will deliver the matches to viewers — it could set up its own TV channel or online platform, or could sub-license the coverage to BT Sport, Sky or other TV or online broadcasters. The company’s executive chairman is Marc Watson, the man who…

Source: The Times May 02, 2018 10:52 UTC