Executing a successful marketing campaign doesn’t require millions of dollars in funding: Small businesses and startups can market themselves on a small budget by thinking outside the box. It was not so much a means of freshening its color palette, but a genius marketing campaign to get people talking. Their social media strategist, Samantha Gill, started a blog series a la Julie & Julia, in which the main character tackled Julia Child’s cookbook page by page. When it comes to embarking on a marketing campaign, many business professionals can feel the dollars emptying out of their pockets. If you are a budding startup or small business, you don’t need to be a multi-billion dollar company like Mattel or Crayola to make a splash.

Source: Forbes July 06, 2017 12:00 UTC