At first glance, the new hotel chain on track to be the fastest-growing in the U.S. resembles a boutique brand that might be found in a trendy, urban location. But Hilton Worldwide Holdings Inc.’s new midprice brand, Tru, is pricing rooms at around $100 a night or less and is largely aimed at less-flashy locales like suburban highway exits.

Source: Wall Street Journal July 06, 2017 12:00 UTC