Pop Mart bets it can survive with new toysAn employee gestures next to Labubu toys on display at Pop Mart’s booth at China International Fair for Trade in Services in Beijing on Sept 10, 2025. Twinkle Twinkle plush pendants routinely disappear within minutes of restocking. Twinkle Twinkle, big starFounder and Chief Executive Officer Wang Ning has long framed the company as more than a single-character success. Jessica Yao, 32, said that while her first Pop Mart purchase was a Labubu doll for her niece, she soon gravitated towards Twinkle Twinkle. “I bought about 20 Twinkle Twinkle figurines in a single purchase because they’re extremely cute,” said Yao, an office worker in Hangzhou.

Source: Bangkok Post March 16, 2026 12:44 UTC