Updated March 24, 2026, 3:32 p.m. PTWhen looking for inspiration for a visual concept for the 2028 Los Angeles Olympic Games, designers looked to nature. The Olympics on Monday announced the “Look of the Games” — and it came with a burst of colors, inspired by California’s superblooms. “Every host city gets to make their mark in the movement by creating their own ‘Look of the Games,’” Edwards said. “This is a design system that brings life into the way those games are experienced.”The LA28 brandThe LA28 brand is meant “to reflect the diversity of LA stories." What to know about the 2028 Olympic and Paralympic Games in Los AngelesThe LA28 Olympic Games will be held in Los Angeles from July 13 to July 30, 2028.

Source: Daily Sun March 25, 2026 14:32 UTC