Important customer data ends up scattered across a hodgepodge of systems – customer relationship management, customer lifecycle management, billing tools – that don’t talk to each other well. More and more groups inside your organization – finance, legal, sales ops – are looking for insights from customer data. How To Plug LeaksLack of insight into customer data siphons off revenue in a host of different ways. A handful of areas accounts for the majority of revenue leaks and thus offer the best places to look for revenue recovery opportunities. • Expansion opportunities: Companies are always on the lookout for chances to sell more products.

Source: Forbes March 22, 2018 11:26 UTC