Kenyan tour operators are now joining Chinese social media sites en masse in search of tourists from the East Asian nation as players in the sector tap new strategies to grow arrivals. The targeting of Chinese tourists in their social media is part of the Kenya Tourism Board (KTB) strategic plan 2021-2025. Kenya received 8,000 Chinese tourists in the first quarter of 2023 compared to 6,000 in the same period last year. KTB is targeting wealthy Chinese who would like to visit Kenya, as the agency ramps up it marketing campaigns. Recovering Chinese NumbersThe number of Chinese nationals travelling to Kenya steadily rose from 2014 to 2019, crossing over the 80,000 mark.

Source: Daily Nation July 05, 2023 14:40 UTC