The initiative will see P&G invest Sh50 million, with World Vision as the implementation partner. It is part of P&G’s Children’s Safe Drinking Water (CSDW) programme that has been running in Kenya for over 10 years. The programme utilises P&G Purifier of Water sachets, which use low-cost powdered technology, designed to purify even heavily contaminated drinking water to meet World Health Organisation standards for safe drinking water. The P&G Purifier of Water was invented by the firm’s scientists in collaboration with the US Centre for Disease Control and Prevention, with each four-gramme packet of P&G water purifier turning 10 litres of dirty, potentially deadly water into clean and drinkable water in minutes. “If everyone everywhere had clean water, the number of diarrheal deaths would be cut by 34 per cent,” said P&G Kenya Managing Director Vivek Sunder in a statement.

Source: Standard Digital January 18, 2017 20:16 UTC