It is therefore important for providers to mark up their facilities if they want to capture this growing market. 51 Percent of Travelers are FamilyWhile slightly more than half of local bookings on Jumia Travel consist of either nuclear or extended families on holiday, only thirteen percent (13percent) are made of friends traveling as a group. Further, the report indicates that single or individual travelers are equally popular, while business travelers take up twenty three percent (23percent) of the total bookings. A comparative report on Nigeria defies the (Kenyan) family law however, with individual travelers totaling to sixty five percent (65percent), while only a meagre six percent (6percent) travel as family. Nairobi follows closely behind, with a good 29 percent of local travelers headed for the city’s room nights which occupies 27percent on the percentage sharing of rooms available on Jumia Travel.

Source: Standard Digital August 26, 2016 07:07 UTC