The logo of the messaging app WhatsApp and the logo of social networking site Facebook. PHOTO | AFPMobile messaging service WhatsApp on Thursday announced it would begin sharing subscriber data with parent Facebook, giving advertisers better access to information on WhatsApp’s one billion-strong user base. The company said the change would allow Facebook to target advertising at WhatsApp users who are also on the social media platform, and help WhatsApp fight spam on its service. Not WhatsApp, not Facebook, nor anyone else,” the company said. Facebook acquired WhatsApp in February 2014 for $16 billion.

Source: Daily Nation August 26, 2016 06:45 UTC