The Strata survey asked 83 advertising agencies which social platform their clients preferred for social media campaigns. The same study showed that 46 percent were considering buying ads on Twitter compared with 41 percent on Instagram. Instagram declined to comment on the Strata survey. Sixty-three percent of advertisers said they were most likely to use photo-sharing app Instagram, compared with 56 percent who said they would use social network Twitter. Twitter rejected the survey results, pointing to a 2015 study by Advertiser Perceptions that showed 37 percent of advertisers intended to buy ads on Twitter, compared with 28 percent on Instagram, which is owned by Facebook.

Source: Standard Digital June 10, 2016 02:03 UTC