And as we are differentiating, I see a clear role for Froot Loops in India. Kellogg India will make Froot Loops locally. Kellogg Company entered the Indian market in 1994 promising to change the way Indians consume breakfast, offering them cereals with milk in place of hot idlis, poha and parathas. “Fundamentally, Kellogg's in India will always start with being a cereal company. My number one priority is how do you continue to grow the cereal category, and do we see the trajectory and tailwind for the cereal category being better than what it has been in the past," he added.

Source: Mint August 10, 2021 13:41 UTC