BusinessSupermarket chain Keells has unveiled a new brand identity and store concept in Colombo, developed by design and brand agency Whippet, the Drum Network reported. The 16-week project encompassed brand strategy, brand identity design, store exterior and interior design and an entire suite of in-store brand communications, including point-of-sale. Part of John Keells Holdings, Sri Lanka’s largest conglomerate, Keells will be applying the new brand and design concept to all new store launches, in addition to the existing store fleet. “The new brand, new store design and every innovative new feature in the store, propels Keells ahead in the Sri Lankan supermarket sector,” Charitha Subasinghe, chief executive officer (CEO) of the Keells Supermarket Chain was quoted as telling the publication. Combined with inspiring new features the brand concept is delivered as a considered whole, bringing customers a world class experience in Sri Lankan supermarkets.

Source: Sunday Times February 08, 2018 05:48 UTC