Yash Raj Films’ upcoming family drama with a social message on entrepreneurial spirit, Sui Dhaaga, is making all the right moves. And one of their marketing strategies has been giving a Sui Dhaaga challenge to their fans and colleagues. In the video, shared on Instagram, Katrina can be heard saying that she has taken up the Sui Dhaaga challenge. Sui Dhaaga tells the story of a small-town tailor Mauji, who leads a nondescript life with his wife Mamta (and his parents), working as an assistant at a shop. Eggs by his wife, Mauji turns an entrepreneur and launches his brand called ‘Mad in India’.

Source: Hindustan Times September 27, 2018 09:56 UTC