Supermodel and entrepreneur Kate Moss was first unveiled as Diet Coke’s new creative director in July this year and since then, fans have been eager to see what she had in store for the brand. In celebration of Diet Coke‘s 40th anniversary, the brand released its “Love What You Love” campaign, featuring four limited-edition cans designed by Moss. Inspired by the brand’s strong association with the fashion industry, Moss combines her irreverent style with Diet Coke’s classic aesthetic and draws inspiration from her own iconic archives. It’s been great to revisit this, as part of the celebrations for Diet Coke’s 40th birthday.”To develop the campaign, Moss and Diet Coke worked with renowned make-up artist Isamaya Ffrench and director Quentin Jones. “We really wanted to convey the coming together of these two icons and pay homage to Diet Coke’s 40th birthday by introducing influences from some of the big decades – eighties, nineties and noughties,” Jones explains.

Source: The Star July 21, 2022 14:01 UTC