KFC says the "finger lickin' good" slogan doesn't feel right during the Covid pandemic. Photo: ReutersKFC is temporarily suspending its long-time advertisement slogan "it's finger lickin' good", calling it inappropriate in the current Covid-19 pandemic situation where personal hygiene has become top priority to stem transmission. In an era when face masks and hand-washing have become the norm and health officials are recommending people to stop touching their faces, KFC said the slogan "doesn't feel quite right." The restaurant chain unveiled a short video clip on its KFC UK and Ireland YouTube channel on Monday (local time), showing various KFC chicken buckets with the "Finger Lickin'" words blurred out from its captions. It is also another example of a major company being forced to rethink names of brands and taglines, following social media backlash for being insensitive or out of touch with the times.

Source: Otago Daily Times August 25, 2020 21:33 UTC