KFC and Krispy Kreme: Three golden rules for when things go sourEMILY FORD/STUFF A slick public relations exercise by newly arrived donut maker Krispy Kreme was derailed by an ill-advised move by a security guard. So what had been going swimmingly for Krispy Kreme's marketing and public relations turned sour in an instant. We've had weeks of media coverage about the opening starting in late January when stories about Krispy Kreme's opening first appeared. Describing himself as a "former Krispy Kreme fan'', ambassador Jesus Domingo took to Facebook calling for a boycott of Krispy Kreme and renaming it the KKK (Krispy Kreme for Kiwis only) after hearing about the incident with the security guard. Krispy Kreme could learn something from the #kfcrisis and follow the three rules of putting things right after you've make a PR FCK-up.

Source: Stuff March 05, 2018 15:56 UTC