John Deere is but one of thousands of enterprises undergoing digital transformation as it becomes a software company that runs its technology on tractors, rather than the other way around. Ted Van PeltBackground: Jailbreaking Farm EquipmentThe origins of the John Deere controversy arose in the debate over ‘jailbreaking’ iPhones and other high tech devices. John Deere RespondsWhereas the strict terms of the DMCA caused outcries of regulatory overreach from the right-to-repair community, the adoption of the Class 21 exemption ironically solicited a similar response from John Deere. If they don’t like what John Deere has to offer, of course, they are welcome to take their business elsewhere. Just ask John Deere.

Source: Forbes April 30, 2017 15:56 UTC