On Friday, Reliance Jio announced the phone at virtually zero cost to tap into the country's 500 million feature phone market. Now few can think of shutting down their 2G networks as with the new 4G phone, even voice will shift to a different technology. "R-Jio's LTE feature phone offering is a formidable challenge for the incumbents even as the announced pricing structure is perhaps not as disruptive as feared. The analysts at Motilal Oswal are of the view that RJio's feature phone launch may attract entry-level data consumers, given the wide pricing gap of about 4x between prevailing feature phone and smartphone Arpu. No matter what the views are, RJio's new 4G feature phone is all set to create a second disruption in the telecom market in a year.

Source: dna July 24, 2017 01:41 UTC