Jerry Stritzke: I’m going to be talking about purpose as a legitimate competitive advantage in today’s business climate. Our belief that a life outdoors is a life well lived anchors everything. We answer to 16M REI members who are at the heart of the outdoor community. Schawbel: How would you describe the REI work culture? We believe that a life outdoors is a life well lived.

Source: Forbes April 12, 2017 12:00 UTC