In the age of the 24-hour news cycle, "fake news" and clickbait, writing great headlines is more important than ever to stand out in the media. Below, twelve communications executives from Forbes Communications Council offer their best advice for crafting compelling media headlines. Before writing your headline, think about the solution you're offering to your reader. A note of warning, though: Avoid misleading headlines and clickbait. In a saturated media culture, readers have probably seen a version of the exact same headline multiple times.

Source: Forbes April 12, 2017 12:00 UTC