The sports network, part of the Walt Disney Company, has agreed to join the likes of NBC News in providing content for the soon-to-launch short-form video platform from Jeffrey Katzenberg, a onetime chairman of Walt Disney Studios and a founder of DreamWorks. ESPN’s contribution, a daily sports highlights show, is expected to air on Quibi at the platform’s scheduled launch in April. The show will be part of Quibi’s Daily Essentials, programming that Mr. Katzenberg and his team are betting will be the kind of thing young viewers will want to watch on their phones. “Daily Essentials is setting out to take information and organize it, specially produce it, curate it and make it convenient,” Mr. Katzenberg said. The partnership with Quibi is a piece of ESPN’s overall mobile strategy, which has the programmer developing content for Facebook, Instagram, Snap and Twitter, among others.

Source: New York Times October 07, 2019 18:14 UTC