Taking On the Tortilla Industry - News Summed Up

Taking On the Tortilla Industry


Mr. Ortega and Mr. Ahmed wanted to do the same, but they also wanted to compete with the big supermarket brands. “Going back to nixtamal is beautiful,” Mr. Ortega said. “Chefs don’t get sold on catchy words or marketing, so the tortilla has to stand on its own,” Mr. Ortega said. Mr. Ortega and Mr. Ahmed were new to the game. But overcook it, and even a pudgy tortilla can lose its tenderness.


Source: New York Times October 07, 2019 18:11 UTC



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