Photo: Fujiya VietnamThrough its subsidiary Fujiya Vietnam, the company started production at a plant in the southern province of Tay Ninh. Sales of Vietnam-made Country Ma'am cookies are scheduled to begin in Thailand in March, with exports to South Korea and Taiwan to follow. In Vietnam, the sweetness level of Country Ma'am cookies has been reduced to align with health-conscious trends and lighter taste preferences. A Fujiya Vietnam factory manager said the company can produce confectionery of quality comparable to Japan's at lower cost. Fujiya Vietnam sources flour and sugar domestically but imports some ingredients such as chocolate.

Source: Tuoitre News February 28, 2026 15:28 UTC