Of course, it still has to contend with Amazon India, which runs a fashion segment on its portal. With lower competition in the fashion and apparel segment, the Myntra-Jabong combine can reduce discounting and work towards being profitable. Thanks to this purchase, there is no major competitor left in the fashion and apparel segment. However, a typical apparel customer tends to prefer specialized platforms such as Myntra and Jabong. The fashion and apparel segment enjoys the highest gross margins globally among all e-commerce business segments.

Source: Mint July 26, 2016 15:30 UTC