JD Sports forced to take down 'sexist' and 'semi-porn' image of football kit - News Summed Up

JD Sports forced to take down 'sexist' and 'semi-porn' image of football kit


The demand followed a dad’s complaint about JD Sports’ photo, in which a model posed provocatively in ripped jeans to sell the shirt’s female version. Fan Simon Kemp is taking his son and daughter to the Scotland v England Women’s World Cup tie in France this June and went online to buy them tops. He asked: “Why has official seller JD Sports presented boys and men as athletes, yet the female model is more ‘traditional’? (Image: JD Sports /SWNS.COM)(Image: JD Sports /SWNS.COM)"My daughter plays football, as do thousands of girls. “While the principle images used for this product online were modelled in the traditional sportswear style, an alternative fashion-led image was tested for a short time.


Source: Daily Mirror February 07, 2019 21:33 UTC



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