Ivanka Trump's brand revamping Marketing Policies Post-ElectionMIKE SEGAR Is Ivanka overstepping a line or simply being a good businesswoman? Ivanka Trump's fashion brand is revamping its policies in the wake of criticism that the business is trying to profit from her father's rise to the White House. Her company drew flak after sending a "style alert" to journalists on Monday promoting a gold bracelet that Ivanka Trump wore during an interview on CBS's 60 Minutes. The piece is part of the Ivanka Trump Fine Jewelry collection. pic.twitter.com/4KITyjL3TF — Shannon Coulter (@shannoncoulter) November 15, 2016The marketing pitch raised concerns that the brand is capitalising on connections to Donald Trump's incoming administration.
Source: Stuff November 16, 2016 00:33 UTC