Just this week, a restaurant in Los Angeles debuted a vegan “Barbie roll,” created using pink soy paper. According to Circana, the week the movie hit theaters, Barbie products accounted for six of the top 10 doll items sold. In footwear, unit sales of pink sneakers for adults grew 15% in the second quarter versus a year ago. Elsewhere, Barbie-licensed book sales jumped 53% in the second quarter compared to the first quarter of 2023, and up 44% compared to second quarter 2022. “The ‘Barbie’ movie has created excitement that is spanning a host of industries as Barbie fans of all ages are showing their love well beyond the movie,” said Cohen.

Source: CNN August 11, 2023 14:54 UTC