Fed up with looking for clothes that fit, two thirty-something best friends from Lahore, Zenab Ali and Maryam Yousaf, launched their plus size clothing brand, The Rack Couture, in April (this year), in a bid to introduce body positive fashion to Pakistan’s thriving fashion industry. It’s baffling that body positive clothing hasn’t been given much thought in Pakistan when it has been embraced the world over! While plus size fashion and the body positivity movement has continued to enjoy an unwavering footing in the global arena, the critics state that it promotes a damaging, unhealthy lifestyle (primarily giving rise to medical conditions such as obesity). Just this year for instance, plus size model, Tess Holliday, came under fire for posing on the cover of a popular fashion glossy’s UK edition. “Body positive fashion is about embracing and loving yourself the way you are, there’s no rocket science to it,” Ali retorts, “The individuals who oppose body positivity are not enlightened enough to realize that plus size fashion does not support a lifestyle that leads to ill-health!

Source: Forbes November 03, 2018 17:14 UTC