Despite announcing record revenues on Thursday for its September quarter (July-September) and fiscal year 2018 - nearly $70 billion (up 20%, $10 billion) and $266 billion (up 15%, $36 billion), respectively - Apple will no longer be providing unit sales data for iPhone, iPad, and Mac, as of now. And the reason is that the Cupertino-based tech giant is expecting the number of units sold for each of its product categories to either stagnate or decrease, while their price tag (i.e. revenues) increases. Maestri also pointed to the fact that Apple's "top competitors in smartphones, in tablets, in computers, do not provide quarterly unit sales information either," and that "unit of sale is less relevant today than it was in the past." "Our installed base is growing at double-digit, and that's probably a much more significant metric for us from an ecosystem point of view and the customer loyalty," added CEO Tim Cook.

Source: Forbes November 03, 2018 16:52 UTC