has used a visual language that used to be considered evil and dystopian, and that’s since been kind of pacified,” Mr. Hu said. “It just seems like this full circle, ouroboros kind of thing, where it’s like, club culture kids took an evil aesthetic and made it cool.”Mr. Hu pointed out that the C.I.A. rebrand revealed the futility in trying to use graphic design as a marker of political ideology. “It’s just a reminder that you shouldn’t look at something and say, like, ‘That is a liberal font and that is a conservative font,’” he said. The new site, which directs to the C.I.A.’s careers page, features photographs of diverse young people and their testimonials.

Source: New York Times January 08, 2021 09:56 UTC