Haarika & Hassine CreationsThe Pawan Kalyan-starring revenge drama Agnyaathavaasi will reach $2 million in box office collections in American movie theaters this weekend, making it one of the highest-grossing Telugu-language movies in U.S. box office history. Although Agnyaathavaasi has managed to avoid completely disappearing from theaters—indeed, its $104,619 total on Saturday pushed it past Pawakn Kalyan’s personal best in the USA of $1.9 million with his 2013 comedy hit Attarintiki Daredi—its name will live forever in box office infamy for its spectacular fall. Agnyaathavaasi's box office trajectory follows a pattern that has been established by previous Telugu-language films in the U.S. market, including the aforementioned Spyder. Assuming that most of those who attend Telugu-language movies are members of the Telugu community, the potential demand for films from Tollywood has a low natural limit. Agnyaathavaasi's box office collapse isn't the only thing that has brought unwanted attention to the film.

Source: Forbes January 14, 2018 14:19 UTC