Mark Walker, Associate Vice President for Sub-Saharan Africa at IDC Middle East, Africa and Turkey, believes that the potential of the metaverse for business is significant. “It offers a new platform for marketing, sales and customer engagement, as well as opportunities for new business models and revenue streams,” he adds. “For example, companies can use the metaverse to create immersive product experiences, virtual showrooms, and digital events. “When combined with the metaverse, it is a landscape that’s defined by opportunity, and by the ability to do business from an immediate foundation of shared trust and collaboration. This can fundamentally change business relationships and how organisations collaborate in the future.”Looking ahead, both the metaverse and Web3 have the potential to reshape the business landscape.

Source: Ethiopian News April 14, 2023 12:26 UTC