Photo: Getty ImagesDomestic ad revenue in 2017 is on track to increase 4% to 5% in 2017, thanks to growth from internet-based companies, according to Brian Wieser, a senior research analyst for Pivotal Research Group. Amazon spent $951.2 million on media in the U.S. in 2016, not including spending with some of the biggest social media platforms, according to data from Kantar Media. Increased spending by web-based companies is likely fueling the 20% growth rates experienced by digitally-oriented media owners, said Mr. Wieser. Many of these big ad spenders, such as Google and Amazon, are also the digital media platforms that are raking in ad revenue from advertisers. While digital media platforms like Facebook and Google are currently benefiting from increases in digital ad spending, Mr. Wieser predicts that digital media owners will experience a deceleration of growth of domestic ad revenue into the “low teens and then high single digits within several years’ time.”Write to Alexandra Bruell at alexandra.bruell@wsj.com

Source: Wall Street Journal August 15, 2017 15:45 UTC