Peter Hohman, president and CEO of The Insurance Institute of Canada, said the campaign is intended to remind consumers that CIPs “are educated to the highest professional standards.” He added: “A wide variety of advertising creative will convey the premium value that those who have acquired their CIP designation bring to the table. The campaign creates consumer confidence through awareness of the quality of knowledge that CIPs possess, and why that’s important when they are deciding to protect what matters most.”

Source: CBC News January 19, 2026 21:38 UTC