Griffin’s SnackaChangi range of premium potato chips was the most successful NPD launch in North Island New World, PAK’nSAVE and Four Square stores in 2020. Ensuring these customer needs are met on shelf requires strong relationships with suppliers, and McCallum says the co-op's strong relationship with Griffin's ensures North Island New World customers consistently find exactly what they're looking for when they walk down the chip aisle. The innovation in the chip aisle is all part of Foodstuffs North Island's journey to become one of the most customer-driven retailers in the world, and the chip aisle is just one of the places where shoppers will see this transformation. Being able to work with Foodstuffs North Island, who are all about being local, shows how we both use our partnership for good." Visit www.griffinsfoodcompany.co.nz to learn more about Griffin's SnackaChangi brand and the exclusive biscuit supporting Breast Cancer Foundation NZ.

Source: Stuff May 24, 2021 17:03 UTC