Data from Counterpoint Research shows Lava's share in the Indian smartphone market has fallen from 5 per cent in July-September 2016 to 2 per cent within a year. On the other hand, Chinese smartphone makers like Xiaomi, Vivo, Oppo, Lenovo and Gionee together control over 50% of the market. Indian handset makers also believe that making the phones localised and more relevant is crucial to get feature phone users into the smartphones fold. Senior market analyst at IDC, Jaipal Singh, said big opportunity lies in the lower end of the smartphone segment for Indian handset makers. Indian handset makers have to come up with innovative solutions and quality in this segment."

Source: India Today November 16, 2017 23:48 UTC