The online arm of Reliance Retail, JioMart, has started a programme to deliver products to consumers via local kirana stores. Kirana stores, accounting for 90% of retail in India, remain a crucial link. Hence, the recent launch of Flipkart Whole, by the Walmart-owned e-commerce company, for kirana stores to order supplies. It’s the latter, which is the vast majority, that kirana stores have been serving. But who serves the kirana stores best is an unfolding story.

Source: Mint September 13, 2020 15:33 UTC