Kushagra Sinha joined Flipkart as a UX researcher after graduating from IIT Guwahati in 2015 with a BA Design degree. The job gave him a front-row seat to the ecommerce battle in India at a time when Amazon was looming over Flipkart and Snapdeal. Punit Soni, who had come from Google with much fanfare as Chief Product Officer, left Flipkart in 2016. Online, but not buyingSinha believes there was merit in the app focus in a mobile-first market. OKCredit, a bookkeeping app for small and medium businesses, and ShopX, which is helping kirana stores come online, were two other early adopters.

Source: Mint September 13, 2020 15:33 UTC