Tanishq, a jewellery firm and subsidiary of Tata-controlled Titan Company, released the advert as part of its “Ektavan”, or oneness campaign. The commercial, released ahead of a festive season, shows a baby shower being thrown by a Muslim family for their Hindu daughter-in-law. Muslims make up around 15 percent of India’s 1.3 billion population, the majority of which is Hindu. 2/2 Its capitulation points to the pervasive atmosphere of fear & intimidation that some have unleashed in the country. In 2019, an advert by Unilever’s Surf detergent brand promoting Hindu-Muslim unity in the country also faced backlash.

Source: Pakistan Today October 14, 2020 08:46 UTC