Tesla helped electric vehicles (EV) gain a mainstream foothold in the US by starting with luxury cars and then moving down-market. Photo: ReutersNew Delhi/Mumbai: Tesla Inc. helped electric vehicles (EV) gain a mainstream foothold in the US by starting with luxury cars and then moving down-market. “We started with mass mobility and will then go to an aspirational model -- just the opposite of Tesla,” Mahesh Babu, chief executive officer of Mahindra Electric Mobility Ltd., said last month at a conference in New Delhi. Cost comparisonLithium Urban uses Mahindra & Mahindra Ltd’s electric-car model e2o to ferry corporate employees. “Indian EVs will claim a good share of the mass-transportation market, unlike in the West,” Pawan Goenka, managing director at Mahindra & Mahindra, said in an interview.

Source: Mint January 12, 2018 05:15 UTC