Increasing smartphone penetration and lower data tariff is expected to push India's position globally by 2021 in terms of absolute numbers, according to a joint study by Assocham-PwCA large number of choices in the video-on-demand segment has spoilt consumers in India, the study noted$32 – India's per capita media and entertainment spending likely by 2021$823 mn – OTT segment expected to grow in 2022$30.36 bn – market size of media industry in 2017$52.68 bn – estimated market size in 202210.1% – OTT market set to grow at a CAGR during 2017-2022

Source: dna April 02, 2019 00:00 UTC