This market will contribute to our growth globally in terms of new products as well as clients,” said Aird. Globally, Wavemaker handles blue chip clients like Colgate-Palmolive, Vodafone, Viacom, Paramount Pictures, L’oreal and Netflix. In India, the agency services clients like Hero Motocorp, Paytm, Indian Premier League (IPL), Tata Global Beverages and Myntra among others. “Our global clients only contribute 20-25% to our global business and a majority 75-80% of the business comes from local clients,” he added. Are there any interesting media trends that make the India market unique?

Source: Mint November 09, 2017 18:45 UTC