For its next step, Google can now appeal on matters of law to Europe’s highest court, the Court of Justice. According to Trisha Ostwal’s article in AdWeek:“The court confirmed its decision in a ruling issued this week. Although Google challenged the EU antitrust ruling, the decision was largely held by the EU’s General Court, with the fine marginally trimmed from $4.34 billion (€4.34 billion). To that, Google made payments to certain large device manufacturers and mobile network operators on the condition that they exclusively pre-install the Google Search app on their devices. According to the CEO of nonprofit trade association, Jason Kint, “the case continuing to move forward could result in structural separation of Google’s ad tech business for sure.”

Source: The Guardian September 17, 2022 17:43 UTC