That’s what led to many international beer brands to look at India while craft beer was taking off,” says Abhishek Chinchalkar, co-founder and head brewer of Bombay Duck Brewing. Consumers changing tastes and willingness to experiment has allowed them to appreciate craft beers versus mass produced bottled commercial beer. At the same time, the craft beer industry has restricted itself to a few styles, staying away from innovation in style, taste and aroma profiles. With beer festivals popping up to support the growing number of breweries, beer lovers found it easier to connect with small-batch beer makers. “At beer festivals, people were excited they could speak to a person and not an automation system that made their beer.

Source: Mint May 27, 2021 15:45 UTC