NEW DELHI : Ikea has launched a mobile shopping app in India, in line with its plan to take a more multi-channel approach to expand its footprint in this market. The app also allows customers to add the products to their shopping list even while physically browsing through the products in the store. Ikea India’s Hyderabad store was followed by online stores in Mumbai, Hyderabad and Pune in 2019. Ikea is taking a more multi-channel approach globally as it seeks to reach more shoppers in densely populated neighbourhoods beyond its large suburban stores. The app launch is a part of that strategy to reach consumers through a combination of big Ikea stores, smaller city-centre stores, and online platforms.

Source: Mint May 27, 2021 00:33 UTC