As the adage goes, ‘What gets measured gets done.’ and while this isn’t a new concept to most marketing professionals, nowhere is measurement more critical than corporate social impact programs. In a recent webinar sponsored by MMS Education, we learned more about this tricky calculus from MMS Education’s Karen Ellis and GENYOUth’s Ann Marie Krautheim. On the social impact side of the equation, metrics can include everything from enrollment or audience data to outputs and impact outcomes. For example, in the education market where both MMS Education and GENYOUth operate, graduation is the most common single metric of successful programs. According to Ellis, measurement should comprise 10-15% of the total project budget for typical initiatives.

Source: Forbes April 28, 2018 20:26 UTC